You know how they say “you are what you eat”? Well, I say you write what you read. You’re probably thinking, “Great tip, Captain Obvious” but I doubt people actually digest what this means. Yes, corny pun intended.
Think about it. For someone who writes professionally, I am acutely in tune with my strengths and weaknesses. Sure, I can write pretty much anything the client asks for but some take a little more time and effort than others. And my turnaround time lies greatly on how easily the words flow.
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.