Tag Archives: blogging

WhiteHat Copy is a certified Online Lead Generator

We were thrilled to join the ‘One Million Lead Generation Cup’ when we first heard of it at last July’s SEO and Lead Generation Conference hosted by Janette Toral. We were already planning strategies, stories, and SEO tactics as we filled out the sign-up form.

Lancaster New City Lead Generation Conference

Our haul from the SEO and Online Lead Generation Conference where it all began.

Although we were expecting to have an adventurous ride with our first foray into real estate, we did not expect it to be so challenging. The goal of the competition was to provide leads for the sales team of PRO-FRIENDS, the developer of Lancaster New City, through online efforts like blogging, social media promotion, and the like. We learned early on, though, that not a lot of people are in the market for a new house. Since most of our initial plans (videos, Vines, photo series) fell through due to time constraints, we decided to focus on our own network. And sure enough some of our friends were looking to buy a house in this hidden gem just south of the metro.

Treasures of Cavite

Treasures of Cavite (clockwise from right): I Do Village in Lancaster New City; Malen’s Restaurant in Noveleta; and the Emilio Aguinaldo Shrine in Kawit.

The five-month competition has now come to a close. Awards have been given out, checks encashed and spent, and acquaintances have turned into friends. We may not have bagged the grand prize but we are glad to have been part of this interesting experiment.

Lancaster New City Online Lead Generation Cup Awarding

Lancaster New City Online Lead Generation Cup awarding and Christmas party

Lessons learned:

Relationship marketing rules

Digital advertisements don’t always work as you expect them to


WhiteHat Copy joins Professional Blogging Summit

The WhiteHat Copy team is thrilled to be attending the Professional Blogging Summit, an exclusive event for digital influencers, content creators, marketers, and entrepreneurs.

Digital industry leader Janette Toral is bringing together bloggers from various industries to talk shop and share insights on blogging and its sustainable impact on business.

We’re looking forward to this opportunity to expand and strengthen our network of bloggers, social media professionals, community managers, and all-around digital geniuses.






Live Blogging from iBlog8

whitehat copy on iblog 8

Carlo Ople advises to give your direct advertisers added value. Reserve premium space for them and place non-direct advertisers in the other available spaces.

Social media marketing and SEO talk now by Jason Acidre.

  • Inbound marketing is “cheaper, effective, measurable, scalable”.
  • Inbound marketing is founded on useful and compelling content. The more useful it is, the easier it gets shared.
  • Look into visitor statistics. Minimal charts and graphs aren’t harmful to your health.

Sean Si, SEO Hacker, is on the mic.

On-site optimization is one of the major factors of SEO.

The Title Tag is the most important SEO tool for your site and should summarize what your site is about. Limit it to 70 characters so they don’t get cut off and use the most relevant keywords.

Keyword density is the ratio or how many times you use them in the entire article. Sean doesn’t advise being OC about keyword count. Just write as you know that PEOPLE will read.

Keyword prominence is positioning them on the first few lines of your article: title, first sentence, or first paragraph,

Keyword proximity is how close you place them together. More words in between will affect your ranking.

AFTERNOON SESSION Continue reading