Excerpts

These are snippets from the different types of writing projects and material we’ve done over the years.


PRESS
RELEASE

For the first time ever, the largest casino gaming exhibit and conference in Asia comes to Manila as the Philippine Amusement and Gaming Corporation (PAGCOR) presents the 1st ASIAN GAMING EXPO MANILA (Asia’s GEM) at the World Trade Center.

This much-awaited event, which will be held from February 22-23, 2006, is expected to draw a large gathering of local and foreign casino operators, investors, gaming equipment manufacturers, suppliers, and gaming enthusiasts from across the globe. (Event press release)

It’s 4:30 in the morning in the still quiet campus of San Beda College in Mendiola. Gerry Garcia, a 20-year old construction worker, is delicately balanced on a scaffolding 15 feet above the ground. He is one of the many workers doing overtime work to finish the construction of the San Beda gym. Just as Gerry is pumping fresh cement into a 20-foot long horizontal beam, the scaffolding starts to shake violently. (Corporate citizenship)

Employing dynamic tri-media advertising, email, and phone invitations, they soon received inquiries from regular poker players expressing interest in joining. Casino Filipino VIP club members were also eager to take part. Likewise, some participants visited the branches to confirm entry. (Event press release)

Madrid, Spain – Overseas Filipino Workers stationed in Spain can now enjoy a smooth and easy way of sending remittances to loved ones in the Philippines as Bank of the Philippine Islands opens its latest Remittance Overseas Office in Madrid, Spain. The new remittance center is located at No. 4 Calle General Margallo, Madrid. (Consumer press release)

WEB
CONTENT

The skin is the largest organ of the human body and according to the World Congress of Dermatology, a city dweller’s skin ages faster due to constant exposure to air pollution and traffic congestion. Vehicle emissions leave tiny particles in the air that are toxic to our skin and raise the likelihood of getting wrinkles sooner than expected. (Group buying website)

Pure Vitality Silver with Silver Stones combines craftsmanship with chic. It has an off-white dial encased in stainless steel and, taking it up, features a bezel accented with cubic zirconia stones. The Esprit logo is also found on the dial with polished silver-plated hands while the bracelet is silver-plated stainless steel with a stud-type clasp. It’s the perfect starting point for anyone’s collection. (Product description)

One example is 411StudentLoanConsolidation.com which, despite the verbose domain name, is represented by a sparsely laid out yet functional website. Users simply fill out the online form found on the homepage, click submit, and wait for a representative to call them if they qualified. Afterwards, the company begins to consolidate the loan along with any others acquired over time by the student. It is stated that up to 60% payment reduction in monthly payments can be obtained. Add to this the convenience of having one monthly bill for all payment duties. Probably the most attractive aspect of the arrangement, though, is you don’t have to trouble yourself with coming up with any up-front cash for fees. (SEO keyword article)

Fairmont and Magsaysay enter into contracts to build vessels fixed on long-term contracts with major Japanese charterers, strengthening its relationship with Mitsui OSK Lines. (Corporate website)

CORPORATE
NEWSLETTER

Johnson & Johnson’s credo states their primary responsibility is to those “who use their products and services”. When it was found out that tampered Tylenol caused the death of seven people in Chicago, Johnson & Johnson’s President wasted no time in going public about the product’s contamination. He subsequently ordered the pullout of Tylenol from stores nationwide. Quite admirably, he owned up to the consequences, maintained transparency and successfully prevented a major public relations disaster that could have meant the end of the company. It cost Johnson & Johnson upwards of $100 million to repair the damage but the long-term reward came in the restoration of the buying public’s confidence in the brand. Editorial  

After Albert Villamor’s heroic efforts to catch up with the nine-point lead of the seemingly tough-to-beat GSIS team, Acuña delivered the winning free throw shot with only 38 seconds left on the clock and secured the one-point lead victory for PAGCOR. Sports

Aside from obvious proficiency in numbers and masterful memory that comes handy in remembering betting rules, wagers and pay-offs for various games, Ligaya, a Certified Public Accountant, shares that “it takes a lot of character to be able to do this job and do it well”. Human Resource

Not even Typhoon Marce could drown the festive mood that filled the Pampagueño air last August 27 as CF-Mimosa and CF-Angeles simultaneously celebrated their anniversaries. Corporate Event

OP-ED

If January, which is about to end, is any indication of how the rest of 2006 will be, it is relatively safe to state that we are getting off the right foot, despite what doomsayers and the chronic bellyachers want the public to think. This is not the time to mope. Company Confidential

ADVERTORIAL

The Philippines is a country blessed with the abundance of natural beauty and cultural heritage. Its miles and miles of pristine beaches, unparalleled marine life, warm sunshine, topped with the Filipino’s exotic fusion of eastern and western cultural influences are just some of the many reasons why tourists keep coming back to its 7,107 islands. La Isla Magazine

Business is foreseen to thrive in the area as soon as the initial stages of construction begin. The 57-hectare first phase alone will generate US$1.6B in foreign investments; 270,000 new jobs; P10.6B worth of investments in the construction industry; P140B in remittances to the National Treasury over 10 years; and US$3.5B in foreign exchange inflow from 10 million new tourist arrivals over a five year period. It is also expected to significantly perk up other sectors such as transportation, communication, food service and entertainment. Profit

ANNUAL
REPORT

Symbolic of its continued support to the development of the Filipino athlete, PAGCOR’s income share remittance to the Philippine Sports Commission rose for the fourth consecutive year to over P485 million in 2006, P4.4 million more than in 2005. The amount brings the state-run gaming firm’s contribution to the government sports agency, which manages the National Sports Development Fund, to over P3.44 billion since 1998. PAGCOR

PAGCOR made good on its commitment to promote tourism in the country as it presented the World Light Expo Philippines at the Roxas Boulevard-Coastal Road junction under the theme of “Light is Hope”. PAGCOR

TRADE
MAGAZINE

In some parts of the world where abortion is legal, some Doctors recommend injecting the fetus with anesthesia during abortion. The Filipino Midwife

Osteoporosis is a bone disease caused by lack of calcium. As the word suggests, it is a condition in which the bone becomes porous. The best way to illustrate the condition is to take a sponge that has been worn out by time and constant use that, when it is dry, it crumbles when squeezed. Osteoporosis makes the bones fragile and prone to breaking. The Filipino Midwife

Eggs, extremely fragile and apparently innocent, have been the subject of much controversy and argument. If recent findings are validated and left uncontested, eggs could prove to be one of the biggest sources of nutritional needs as they are very common and affordable. The Filipino Midwife

A vaccine given in three sessions over six months can keep Hepatitis B at bay. Due to its ability to prevent primary liver cancer caused by Hepatitis B infection, it is considered the first anticancer vaccine. The Filipino Midwife

Primary hypertension may be caused by one or a combination of several factors such as obesity, race, food intake, calcium intake and genetics. The Medical Observer

Ridiculous and bizarre stories have been associated with eye infections, from peeping toms getting “kuliti” to using breastmilk to cure sore eyes. The Medical Observer

Twinphone TPH500, the first of its kind, gives you two phones in one. Yes, two phones – two faces, two sim cards, two cameras, two MP3 and MP4 players and two memory card slots that could give you a total of 8GB of expandable memory – all for the price of a single phone. Playhouse

BROCHURE
COPY

Corporations are tackling a whole new playing field, not only does it transcend demographics, it also surpasses borders.  No longer can marketers rely wholly on the messages they send out and the way the public has traditionally received them.  They now have feedback coming at them from all angles, from all corners of the world, whether they are aware of it or not. Brandtology Pte. Ltd.

SPEECH

FOR THE PHILIPPINES TO ACCOMPLISH THIS, VITAL LAWS MUST FIRST BE PUT IN PLACE TO ENSURE TOURISM DEVELOPMENT. ANY CLEAR OBSTACLE TO DEVELOPMENT IS DEAD WEIGHT.

JOBS MEAN BETTER LIVING CONDITIONS FOR EVERYONE AND GOVERNMENT MUST LAY THE GROUNDWORK IN ORDER TO BRING INVESTMENTS AND JOBS TO THE COUNTRY. Senator Juan Ponce Enrile (speaking at the 2007 Asia’s Gaming and Entertainment Expo Manila) 

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