Facebook business page reach statistics have been making small business owners squirm in their ergonomic home office chairs of late. A lot of chatter on why and how the change in the Facebook reach statistics will affect their businesses have given social media managers many a sleepless night.
So, WhiteHat Copy is giving the low down on that highly valued Facebook business page reach stats:
- Reach statistics now include mobile views, whereas before, only included PC or desktop views (although, nobody actually really knew that)
- Reach is now measured based on the number of people who actually viewed your post as opposed to the number of newsfeeds it showed up on
Here’s a real-world example of the new stats rule via fashion accessories Facebook page PrettyNicey’s Closet. The encircled portion at the bottom indicates the number of people who clicked on the update/post when it showed up on their newsfeed.
Bigger numbers mean better audience engagement, right? Cool!
More Facebook management tips coming soon.