The Corporate Newsletter Part 2: Value for Employees

publishing corporate newslettersCorporate newsletters are an effective marketing and employee engagement tool, which makes it wise to make them available in both print and electronic editions in order to meet different needs of readers. But what if your company newsletter is stuffed with financial innuendo and firing squad photo ops? With no regard for audience sensibilities, you might as well print the words “free table liner” on them.

Seriously, people want to see photos of friends they know within the pages of their internal publication. They’re also interested to see familiar names and helpful material on improving in the workplace as well as daily life. Of course, articles on that last training seminar, the company excursion, who’s doing what in HR, the stock value (Read: in layman’s terms) will find more eyeballs if the direct benefits are explained clearly.

Without turning your corporate newsletter into a scrapbook, here are 5 corporate newsletter sections that will make for value-added reading.

  1. Memos. Put those important email announcements sent over the last period in one section and explain them in brief, practical terms. This helps employees get a better understanding of new procedures and rules. Plus, who wants to dig up old emails in an inbox brimming with “urgent” and “high priority” by 9am? Just be careful this one is not overdone.
  2. Profiles. One reason social networking has blown everyone away is we get to discover things about people we know. Including a regular profile of employees and teams or departments in your newsletters is a great way to familiarize employees with the various components of your organization. It only makes sense since you know you’re going to be needing corporate buy-in to sustain the newsletter.
  3. Health and lifestyle articles. These kinds of articles can greatly encourage employees to take initiative in controlling their personal well-being. For example, because people share a common enclosed office space, it’s good to educate each other on how to keep that space free from airborne diseases or harmful viruses. Or how about nutritional information on cafeteria food? If the article doesn’t commend the kitchen, they can take the cue from there. Everybody wins.
  4. CEO’s voice. Start-ups got it good because the top dogs are easily accessible. Big conglomerates, not so much. Take the newsletter as an opportunity for the boss to speak candidly about company developments in a way that appeals to all readers. He or she can discuss new benefits, upcoming projects, financial standing, or commend someone’s work. This keeps employees and managers connected even with limited face time.
  5. Community connections. Talk about what’s going on in the community and how your company is doing its part in improving it. A shared awareness of the community brings people together and promotes a healthy interaction  with others who utilize the area. Best of all, employees can experience the benefits of good PR with neighborhood business in the long run.

You can make corporate newsletters an anticipated read for employees through straightforward and practical articles.  Check out our work and let’s talk about how we can help you create a company newsletter that’s more than lobby reading material.

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