The Sticky Post

Good morning!

Thanks for visiting our site. It’s the one and only place to find out about our company and how we can help your business deliver the message you want your customers to receive. That’s the whole idea.

We also showcase some of the work we’ve done where you can see how effective well-written material can be in building corporate and brand identity. And, no, we’re not going to bombard you with fancy buzzwords that cause more confusion and stressful thinking.

Come back regularly for basic and helpful tips on how to make written communication with your customers easier and faster. Just the facts, right? But we may also occasionally indulge and post photos of our favorite food. Who doesn’t?

That’s it for this intro but please do leave us a note on your way out. We love constructive comments! :)

Your Guide To Resume Writing

“Help me write a resume!” Have you ever found yourself screaming in desperation in front of your computer frantically scouring the net for a CV sample? Well, you’re in luck! Though we will not be providing CV templates, we will dissect how a job resume should look like with the help of an expert.

What most people fail to see is that a CV (curriculum vitae) or Resume is an advertisement, a marketing tool geared towards landing you a job or an account. It is not a mere list of previous jobs and accomplishments, it is a brochure designed to sell you.

But before you can craft the ultimate marketing tool fit for your needs, you need to get over the fear and uneasiness of marketing yourself. Besides, you’ve been doing exactly that since you first started job hunting fresh out of college. Yes, every time you hand out a business card, update your LinkedIn profile or send out an application, you’re marketing yourself. So, get over it. Continue reading →

Foreign Words in English Part 3

Time to unload another batch of foreign words in English!

Sine qua non  (Latin) – an essential condition

Gumption is sine qua non of any real fashion icon.

Sotto Voce (Italian) – in a quiet voice; not to be overheard

The speaker’s dramatic sotto voce intervals during his speech were well received.

Savoir-faire (French) – ability to say and do the correct thing

Her impeccable savoir-faire won the heart of the Duke.

Sans souci (French) Continue reading →

Daily Writing Tip: Basic SEO 2.0

We’ve previously talked about basic SEO tricks that are so simple a two-year old could’ve fidgeted through it. (OK, maybe not that young but, hey, you don’t know anymore.) In the post, we discovered neat things that help us monitor and maintain our site’s good performance, or search engine PR, so we’re sharing a couple more them with our precious followers. (Read: YOU) And these are:

Optimize your keywords

Create a template of keywords you use and monitor their performance. List your outbound keywords — those that you use in your posts — and Continue reading →